8inAsia: the travel agency that reinvents adventure in Asia

The story of 8inAsia story is above all that of a passion for travel and adventure. For Christophe, co-founder of the project, Asia was a revelation. His own experiences on the continent transformed him, and gave him the desire to offer other travelers the chance to experience such memorable moments.

Exchanging ideas with other travel enthusiasts, Christophe and William saw a growing demand for more immersive, human experiences, far removed from conventional tourist circuits. Many travelers were looking to discover a destination in depth, connecting with local people and immersing themselves in the country’s culture. This is how the idea for 8inAsia was born: to offer trips in small groups, in a more intimate setting, encouraging encounters and exploration off the beaten track.

But their ambition didn’t stop there. Responsible tourism quickly became a central pillar of the project. Aware of the environmental impact of travel, they didn’t want to simply “offset” the effects of tourism, but rather implement concrete actions for a positive impact.

“We know that travel has an impact on the environment, but instead of simply offsetting, we decided to integrate concrete actions that allow travelers to have a positive impact on the destination.”

8inAsia is built around three core values:

• Authenticity: holidays far removed from conventional itineraries, with the emphasis on meeting local people.
• Positive impact: integrating eco-responsible practices into every trip.
• The human experience: small groups for a more convivial and immersive adventure.

8inAsia is a travel agency specializing in small-group immersive holidays. Founded in 2021 by William and Christophe, it offers unique adventures in Asia, far from mass tourism, with an emphasis on authenticity, meeting locals and respecting the environment.

The agency has a dual structure:

• A French agency that offers travelers a secure booking environment.
• An Indonesian agency, providing local expertise and facilitating collaboration with partners in the field.

8inAsia’s aim is to offer trips where every experience is designed to be immersive and responsible. The agency favors local guides, selects environmentally-friendly activities and implements concrete actions to limit the impact of tourism.

A unique concept of trips co-created with content creators

One of 8inAsia’s distinctive features is its innovative approach to travel in partnership with female content creators. The principle is simple:

1. A content creator tailors her ideal trip to her desires and the destination of her choice.
2. She selects 10 to 14 people from her community who want to share this experience with her.
3. Participants finance their trip and live an exclusive adventure alongside their favorite designer.

This model makes it possible to offer unique experiences, strengthening the bond between influencers and their community, while proposing original, personalized stays.

A differentiating positioning

8inAsia stands out for several reasons:

• Groups are limited to 8 people, to encourage exchange and immersion.
• Experiences off the beaten track, designed for in-depth destination discovery.
• A commitment to eco-responsibility, with concrete actions to minimize environmental impact.
• A human approach to travel, emphasizing encounters and interactions with local people.

By combining local expertise, authentic adventures and sustainable commitment, 8inAsia is establishing itself as a new alternative for those wishing to explore Asia in a different way.

Behind 8inAsiais a passion for travel and adventure. Christophe, one of the founders, was deeply influenced by his own experiences in Asia, which changed his vision of the world and tourism. After several years spent exploring the continent, he wanted to create a project that would enable other travelers to enjoy experiences as memorable as his own.

Together with William, they have imagined an agency that not only organizes trips, but also offers genuine immersion in the local culture, while respecting the environment. Their dual presence in France and Indonesia enables them to combine security for travellers with expertise in the field.

What drives them above all is the desire to share a different, more human and authentic way of traveling. As Christophe puts it:

“Whatever you do, if you’re motivated, determined, it works. So believe in yourself.”

A state of mind that drives them forward, despite the challenges, and to continue developing 8inAsia with the same passion as on day one.

Since its launch, 8inAsia has already had a tangible impact on both travelers and destinations visited. Thanks to the immersive experiences on offer, many participants leave with a different, more conscious and committed vision of travel.

On the environmental front, the agency has put in place concrete actions, such as support for local initiatives: turtle sponsorship and release with the Turtle Conservation and Education Center, or coral replanting with Living Seas. These projects enable travelers to play an active part in preserving the ecosystems they discover.

But 8inAsia ‘s impact is not limited to the environment. The agency also promotes more equitable tourism, working with local guides and partners to ensure that economic spin-offs directly benefit local populations.

For the future, Christophe and William want to take their commitment even further. Their aim is to create a transparent measurement system to accurately assess the ecological and social impact of each trip. They also want to strengthen the transformational aspect of their trips, by involving travelers even more in concrete actions.

With this vision, 8inAsia continues to grow, proving that it is possible to combine adventure, discovery and positive impact.

Launching a project in responsible tourism is no easy task, but Christophe and William have learned from their experience with 8inAsia. Here are a few tips drawn from their adventure.

1. Remain authentic and transparent

Today’s travelers are increasingly demanding and wary of marketing pitches. It’s essential to be honest about your commitment and avoid any form of greenwashing. It’s better to propose concrete actions, however imperfect, than over-ambitious promises.

2. Draw on experience in the field

Rather than relying solely on theories or training courses, Christophe and William learned by traveling, talking to local players and observing what really works. “It’s in the field that we really understand the challenges of sustainable tourism.”

3. Balancing commitment and economic reality

Sustainable tourism has a cost, and not all travelers are prepared to pay more for a responsible stay. So it’s important to know how to adapt your offer, while remaining true to your values. 8inAsia has succeeded in this challenge by offering unique experiences and making travelers aware of the impact of their choices.

In the end, responsible tourism requires passion, determination and a willingness to learn. “Nothing is perfect at the outset, but if you’re motivated and believe in your project, you’ll always end up making progress.”

Since its creation, 8inAsia has established itself as an innovative alternative to traditional tourism. By offering trips in small groups, focused on authenticity and positive impact, the agency responds to a growing demand for more human and responsible tourism.

With a transparent approach and concrete actions in the field, Christophe and William show that it’s possible to travel differently, without giving up on adventure or ethics. Despite the challenges, 8inAsia continues to develop with a clear ambition: to transform each trip into a memorable experience, for travelers, local populations and the environment alike.

The story of 8inAsia proves that a different kind of tourism is possible, provided we dare to get off the beaten track and rethink the way we explore the world.

To find out more about 8inAsia and discover their next adventures, visit their official website 8inasia.com. You can also follow them on Instagram @8inAsia to explore their travels in pictures and keep up to date with new destinations.